Response is single-staged and ideal for: questionnaires, votes and raffle.
A SMS is send to a promoted cell phone number. The application reads the cell phone number and the text of the received SMS, and then sends a SMS of your choice back to the sender.
The development and testing of this SMS- application with a concluding report of the number of participants as well as data transfer (cell phone numbers and SMS text).
VISA-Marketing:
"We were able to communicate the opportunity of a SMS-participation via TV, radio, bill boards and prints; and were very pleased with the realisation as well as with the result."